Social Network Data Convergence into Reliable Information for Emergencies (SCORE)
Navy SBIR FY2012.1


Sol No.: Navy SBIR FY2012.1
Topic No.: N121-092
Topic Title: Social Network Data Convergence into Reliable Information for Emergencies (SCORE)
Proposal No.: N121-092-0251
Firm: Architecture Technology Corporation
9971 Valley View Road
Eden Prairie, Minnesota 55344
Contact: Ben Burnett
Phone: (952) 829-5864
Web Site: www.atcorp.com
Abstract: To provide aide to the ever increasing occurrences of international crises the U.S. Navy needs situational awareness and intelligence to know how and where to respond. New ubiquitous cell phone and smartphone coverage around the world combined with existing internet sites, apps and social media provide real-time human intelligence of rapidly evolving crises. This data is not structured, trusted, validated or verified; and the analysis and fusion of the data is time consuming and involves many human-in-the-loop systems. The Navy needs actionable intelligence to respond to these crises. SCORE (Social Network Data Convergence into Reliable Information for Emergencies) is a modular system meant to converge multiple unstructured social networking data streams into reliable, verified and useful information and intelligence to be used to help the Navy manage and provide aid to crisis locations around the world. SCORE will gather data from many sources (Twitter, Facebook, YouTube, etc.) then using agents will perform analysis and merging techniques on the data to filter out the noise, then merge data from common events into summarized intelligence reports that can be integrated into a collaborative management system or mapped to see larger situational picture.
Benefits: SCORE will be highly valuable as an integrated intelligence system for disaster response as well as for military use. SCORE will help disparate aid agencies and groups coordinate and share situational awareness information. SCORE could also be integrated into military systems such as the Distributed Common Ground System - Army (DCGS-A) or the Command Post of the Future (CPOF). In dynamic disaster environments, responders often need real-time intelligence information to support their work. SCORE provides responders with intelligence that is dynamic and real-time. SCORE will help connect victims and aid agencies to responders and help coordinate disaster response. SCORE will connect relevant data to users quickly, while filtering superfluous or extra information. We expect SCORE to have very high value to both the civilian and military markets. We believe that improvements in data analysis, convergence and collaboration technology delivered by SCORE have broad applicability and benefits throughout the civilian business intelligence market. Thus, our commercialization strategy is to pursue disaster response, military and civilian opportunities. ATC's initial SCORE-related commercialization efforts will focus on deploying the technology for U.S. Navy response to disasters, then in military systems such as Command Post of the Future (CPOF). In Phase II, after completion of a demonstrable prototype of the technology, we will broaden our focus to civilian applications including the business intelligence and search engine markets.

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